Banking / Finance / Growth / Investing

how to get funding as a startup

Starting a business is an exciting and challenging endeavor, and one of the most important considerations for any entrepreneur is how to fund their venture. Without sufficient financial resources, it can be difficult to get a startup off the ground and sustain it through the early stages of growth.

There are several ways to raise capital for a startup, and the best approach will depend on a variety of factors, including the type of business, the stage of development, and the needs and goals of the founders. In this article, we will explore some of the most common and effective methods for getting funding as a startup.


Bootstrapping refers to the process of starting and growing a business with little or no outside funding. This approach can be especially appealing to entrepreneurs who prefer to retain control over their company and avoid the dilution of equity that can come with taking on outside investors.

There are several ways to bootstrap a business, including:

Using personal savings or credit cards: This can be a good option for entrepreneurs who have some personal financial resources to invest in their business. It is important to be careful with this approach, however, as using too much personal debt can put an individual at risk if the business does not succeed.

Generating revenue from the outset: Some businesses, such as consulting or freelance services, can start generating revenue from the very beginning. By focusing on building a customer base and generating income from the start, entrepreneurs can fund their business growth without relying on external funding.

Utilizing free or low-cost resources: There are many resources available to startups that can help reduce costs and stretch budgets further. This can include free or low-cost marketing tools, free or low-cost software, and free or low-cost office space.


Crowdfunding is a method of raising capital by soliciting small amounts of funding from a large number of people, typically through an online platform. This approach can be especially appealing to entrepreneurs who have a product or service that resonates with a specific audience and can be effectively promoted online.

There are several types of crowdfunding campaigns, including:

Reward-based crowdfunding: In a reward-based campaign, backers receive a reward for their support, such as a product or service. This is a good option for businesses that have a specific product or service to offer.

Equity-based crowdfunding: In an equity-based campaign, backers receive a small stake in the company in exchange for their support. This can be a good option for businesses that are further along in their development and are looking for more significant investments.

Debt-based crowdfunding: In a debt-based campaign, backers provide a loan to the business and receive regular payments with interest until the loan is repaid. This can be a good option for businesses that need capital but are not yet ready to give up equity.

Angel investors

Angel investors are high-net-worth individuals who provide capital to startups in exchange for ownership equity. Angel investors can provide valuable support beyond just financial resources, as they often have experience and connections in the industry that can be helpful to entrepreneurs.

To find angel investors, entrepreneurs can network with people in their industry, attend industry events and pitch competitions, or use online resources such as Angel Investment Network or Angel Capital Association. It is important for entrepreneurs to do their research and carefully consider any potential angel investors, as the terms of the investment and the expectations of the investor can vary significantly.

Venture capital

Venture capital (VC) is a type of investment that Deluxe Startup can help you with. Contact us for more information regarding the next steps if you are in the Venture Capital stage.

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